4 Digital Marketing Strategies To Grow Your Startup In 2020:
Before the digital age, companies used to get their message across their prospects and clients with traditional marketing. They invested in advertisements, billboards, direct marketing, flyers, TV, and radio to reach their customers.
People stepped into the world of digital marketing after the first clickable ad went online in 1993. Today, digital marketing is deemed necessary to stay in the industry. It is the only option that can give you a global customer reach efficiently and conveniently.
As the information gets saturated on the Internet, marketers face the challenge of capturing the interest of users and converting them into customers.
If you are one of those who struggle to grab the attention of your readers, then you can count on us. We are a reputable ad agency in Anchorage. In this article, we compiled some of the most effective digital marketing strategies you can try. Learn more about growing your business by reading the list below.
1 – Search Engine Optimization (SEO
One of the most beneficial digital strategies for startups is search engine optimization (SEO). This method optimizes your website, making your business rank on the search results of search engines.
Most shoppers do a Google search before buying a product. By optimizing your website, buyers are more likely to click on your website and see your products and services.
What Are the Benefits of SEO for Your Small Business?
SEO is a worthy investment for any small business, and it is indispensable for your startup to grow your business by leveraging SEO.
By optimizing your website, you can enjoy the following benefits:
- You will get a high ranking in the search engine results page (SERPs)
- Your brand awareness will increase
- You will generate more traffic on your website
- You are more likely to reach a global audience
- You will convert your visitors into customers
2 – Social Media Marketing (SMM)
This type of digital marketing involves creating and sharing content across various social media platforms to meet your marketing goals and boost your branding.
Social media is undeniably powerful. With social media marketing, you can influence your customers and attract your target with the right content.
How Can SMM Help Your Startup?
- You will increase your web traffic
- You will establish a strong connection with your customers
- You can improve brand awareness
- You can boost your organic visibility in a cost-effective way
3 – Pay-Per-Click (PPC)
Pay-per-click is a digital marketing strategy where you pay a specific amount for each click your ad gets. In short, it is buying visitors for your site. This method is effective in creating brand awareness on search engines, mobile apps, and social media platforms.
If you are planning to try a PPC method, then it is effective to seek help from a trusted ad agency and start with Google Ads as it is proven to be most effective. This works by displaying your ad on SERPs along with other paid and organic search results whenever a user searches for a product.
What Makes PPC the Right Strategy for Your Business?
- You can have various targeting options
- You can easily track your progress using Google Analytics and Google Ads tools
- You can reach a broad audience online
4 – Content
If you are looking for an impactful digital marketing strategy, then consider trying content marketing. This approach helps in increasing brand awareness and conversions. It also attracts leads, increases your web traffic, and finally, boosts your sales.
Content marketing is like holding a conversation with your target audience. By putting out content that represents your brand values and morals, it will help you humanize and grow your brand.
Content marketers use different tools to achieve their marketing goals.
How Can Content Marketing Expand Your Small Business?
- You will drive more conversions
- You will bring more traffic to your site
- You will build trust with your target audience
- You will boost your SEO and increase your search results ranking
Digital marketing is essential to stay in the game and rise above your competitors. With the right digital marketing strategy for your startup, you can expand your business in no time and become an essential brand in the market.
Let us help you grow your business. Get in touch with us to learn more about our marketing agency in Anchorage. We look forward to hearing from you!