How to Boost Your PPC Campaign for Google Ads
Over the years, pay-per-click (PPC) advertising has become an integral part of business and marketing. When it comes to pursuing this campaign, utilizing Google Ads is an excellent advertising platform to display your ads, whether it’s a short advertisement, product listing, or service offering.
Your PPC’s ultimate goal is to have potential users click your ads on the Google search results. Doing so will drive traffic to your website and give your business opportunities for lead generation and sales conversion. Keep in mind that you will only need to pay the advertising network when users click the ad.
As Google Ads is a form of paid advertising, you will want to make sure that your PPC campaign is worth the time and money that you are spending on it. In the sections below, we will share five tips on how to boost your PPC campaign for Google Ads:
1 – Set a solid account structure in place
When it comes to jumpstarting a campaign, you need to set an account structure. However, novice marketers tend to create only one campaign and ad group. While the whole process is complex, it’s best to go beyond this achievement. For instance, if you have five product categories on your site, have one campaign with five ad groups. Ultimately, it all boils down to emulating your website for your account structure.
2 – Have landing pages, apart from your site’s homepage
When coming up with your ad copies, remember to input your landing page’s URL where users will be directed to once they click your ad. For the most part, advertisers tend to direct the clicks to their websites’ homepage. However, it’s best to lead them to your product or service page so that they can receive further details of it. This is a better approach if you want to promote your products or services.
3 – Utilize Ad Extensions for CTR increase
Ad Extensions are features showing additional business details such as your address, phone number, webpage links, and even store ratings. These extra details make the ad more clickable, especially if you highlight your products’ best advantages in the extra line to grab the users’ attention. Overall, Ad Extensions are easy to set up yet can make a huge difference in your Click-Through-Rate (CTR).
4 – Target your ads to mobile devices
Most people now prefer to use their phones when looking up information, products, and services. This is why you shouldn’t forget to optimize your ads by targeting mobile users. If you miss doing so, you’ll be losing a big range of potential customers who are more likely to conduct business with you.
5 – Allow conversion tracking and monitoring
It’s best to have conversion tracking and monitoring for your PPC campaigns to gauge your performance and determine how you can further improve your Google advertising. This helps track not only your number of conversions but also your conversion value. Ultimately, this will help you determine whether or not your campaign is making any profit.
PPC campaigns can be a tricky process at first, yet there are ways to navigate through it. To make it work for your business, be sure to set a good account structure, have landing pages (apart from your homepage), utilize Ad Extensions, target your ads for mobile devices, and allow conversion tracking. All these steps will help you make a successful campaign that can kick your business up a notch!
We’re a marketing company in Anchorage that specializes in SEO, PPC, social media advertising, and web design. If you aren’t sure how to kickstart your campaign, get in touch with us today to get your paid advertising into action!