How to Leverage Social Media for Business Reopenings – 6 Ways
The pandemic has brought many businesses to a halt, but it does not mean that they cannot rise again. Getting into a business involves many risks, and that includes facing unpredictable scenarios and events. Still, eventually, you will get the courage and resources to start again. Like what they say, you need to stand up stronger when you fall, and in this article, we will teach you how to do that online.
If you are reopening your business to the public, here are a few tips you can use to boost your online presence:
Step 1 – Improve your messaging
The key to keeping your brand up to date is to learn what’s happening with the world. That means adapting your brand voice and tone, depending on what is needed. For example, the COVID-19 pandemic is a game-changing event for everyone—brands and businesses needed to adjust what and how they communicate with people. The same should be observed no matter what circumstances occur in your industry.
Here’s how to craft an improved business messaging for all seasons:
- Keep your brand relevant. No one would listen if your brand kept on talking about topics that do not resonate with your audience. If you want to be helpful in their lives, you would learn how to make adjustments and become a purposeful brand.
- Be sensitive. Ensure that not all messages you release are a pure advertisement. Create content that can connect with your audience. Remember that people scroll through their social media to look for entertainment or an escape.
- Provide solutions. Make your business more beneficial to people by highlighting how you can help in their daily lives, especially during this tough time.
Step 2 – Focus on creating connections instead of merely building numbers
Advertisements do not work the same way as they used to before. According to a study by the American Association of Advertisers (AAA), 96 percent of consumers no longer trust advertisements. They do not rely on ads when making purchasing decisions.
Now that the whole world is experiencing a world crisis, it is better to be the local brand that they can depend on. Focusing your marketing strategies on selling during a pandemic may sound disrespectful. So, you need to connect with them on different levels. Be a trusted brand where they can get useful tips or products.
Step 3 – Update your operation hours
Next, decide on updating the time you serve people, especially if you have a physical store. Change your business operations details, update your profiles, and announce them in all your platforms.
Also, don’t forget to list down the safety precautions your store will implement. Point out how you value your employees and your customers’ health.
Step 4 – Post more frequently
Now that you’re establishing your presence again, it is ideal that you post more often than others. Consider posting once or twice a day. Your goal is to increase your visibility and engagement on your page.
If you need more ideas for posting, you can always add content, such as gratitude posts. Everyone needs to hear gratefulness during a crisis. Thank everyone who’s helping to make the world a better place. If you partner with organizations or raise funds about an issue, you can let your followers know about that effort and encourage them to join you.
Step 5 – Reply quickly
Because you are improving your presence and posting daily, you also need to respond to people’s questions or comments as soon as possible. Turn on your notifications so that you can address messages in an instant.
According to a consumer study, 78 percent of people who complain to Twitter accounts of businesses expect an answer within an hour. If you have concerns, you want to get immediate answers, too, right? The more you answer queries and comments, the better your engagement and client service.
Step 6 – Study your selected platform
There is nothing wrong if you have a business account on all platforms. It is advantageous, but only if you know how to properly use each platform for what they’re designed best for. For example, Instagram is a photo-based platform, so you should create visually engaging content. Create a graphic announcing your business reopening. On the other hand, Twitter has a banner you can utilize for your announcements. You can also pin a tweet to your profile.
Doing some fine-tuning in your marketing strategy for any platform should be a regular part of any business setup. It can help you make deeper connections with your audience and strengthen your presence online. If you are about to reopen your business, consider amplifying your online efforts. That is how you will get a strong comeback to welcome your customers warmly.