Is a Business Website a Good Idea – Here’s What You Need to Know
Digital marketing is a broad concept that involves many different systems and activities. From search engine optimization to investing in paid advertising, it takes a lot of separate parts to comprise a well-oiled marketing strategy.
One of these parts is your website. If you don’t have one for your business yet, then this article should make it clear why you’re missing out. Find out everything you need to know about professional websites in the sections below.
Does my business really need to have a website
In a word, yes. However, we understand that you might need a little more convincing than that, so we’ve outlined a few hard-to-ignore benefits to make our point:
1 – A website makes you look more credible.
Having a website simply makes your business ready for, well, business. It instills confidence in people that tell them you’ve invested real resources into what you’re doing.
2 – It also gives all your marketing material something to point to.
You might use social media pages or calling cards for your business, but what good are these if they’re not directing customers to where you want them to? A website is a perfect solution for this, as it allows you to provide more information about your business and actually make transactions with your customers.
3 – It will make you visible on the biggest business directory on the planet
We’re talking about Google, of course. And it just so happens to be the largest search engine that most people use to find whatever they need online. Seriously, you’d be missing out on a huge potential market base if you weren’t on it.
4 – Most importantly, it’s cost-effective
A professional-looking and functional website won’t necessarily cost you much, but as you can see from the benefits above, it can be highly advantageous.
How to Start Building a Business Website
Now that you finally understand what’s at stake here, the next step is to actually start building that website your business deserves. There are several paths you can take, but here’s a general idea of what to expect:
1. Formulating a strategy
You need to first develop a plan of action to take. Identify what goals you’d like to achieve with your website. Maybe you’d like to provide more details about your products, or perhaps, penetrate new markets that have up until now stayed outside your reach. Whatever your goals, you need to clearly state them so that you know what to do next.
2. Acquiring and creating content
Now is the time to start thinking about what will comprise the actual content of your website. It can be photos of your products, a written account of the business’s story so far, or anything else that can be relevant. You want to do this early as you can’t very well launch a website with nothing in it.
3. Putting everything together
Next is combining all those different elements into something that makes sense and is easy to view and digest. This will involve more than just the content you had made, though, as the website’s design and functionality will come into play here as well. Once everything is laid out, it’s time to launch!
4. Monitoring performance
A website will need constant tracking so that you know how well it’s performing. This will allow you to further optimize your pages so that your customers are getting the value they deserve.
We have to admit: this is a pretty watered down representation of what website building really entails. However, everything here is true and incredibly important for you to know.
If you’d like to learn more about how to build a website for your business, get in touch with us today. We’re a web design and marketing company in Anchorage, AK, and we’d be more than happy to get you started.