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Mobile Web Design – The New Normal for Digital Marketing Practices

The fundamentals of digital marketing point to how crucial your website’s design is to your overall marketing strategy. More than simply focusing on visual appeal, your web design directs the functionality and cohesion of your overall website—which is why prioritizing this basic aspect is the key to starting any major digital marketing strategy.

In today’s society, however, attention has moved away from the realm of traditional website layouts, instead now focusing on mobile web design. The majority of the world’s population now has access to a smartphone and a basic internet connection, which is why the chances of viewing your website through a mobile device have skyrocketed over the past few years.

With this trend not seeing a dip, mobile web viewing will soon become the new normal for businesses to operate on. To help you understand it, here are three reasons why you should prioritize mobile web design to keep up with the “new normal” of website viewership.

To expand your market

One of the biggest reasons to ride this wave is to expand your overall market. Smartphones, in general, have become a huge part of the average person’s daily life. As it is already considered a basic necessity in today’s society, the use of smartphones to access the internet isn’t just a possibility, it’s a certainty.

By optimizing your website to be viewable through a mobile device, you’re already placing yourself within the realm of a larger market. This basic visibility makes your website more accessible to a bigger viewership, which then increases the number of individuals within your

To increase lead generation

By pushing for your website to be mobile-optimized, you are not only widening your market, but you’re also increasing your margins for lead generation. With a larger possible capacity of web traffic, you are also increasing the number of leads that you have. Although this does not directly translate to a sale, by simply lengthening your overall margins, you have the capacity to entertain more consumers and push them to patronize your business.

While this may seem like a winding path to success, some simple tweakings to your already existing digital marketing strategies will instantly make it easier to generate sales. More leads are more consumers to convert, which inevitably increases the possibility of a sale. By riding this wave and adjusting your strategy, you will surely generate more profit in the long run.

To go with the trend

Digital marketing trends have always been highly volatile, quickly shifting from one trending strategy to the next. Mobile-optimization, however, is not a basic trend that will die soon—it’s expected to stay for the long haul. As such, it is crucial to keep with the times and place a priority on mobile web design in order to remain relevant in such a competitive market.

More importantly, it is essential to act quickly, as a majority of other businesses are joining in the bandwagon as well. By missing out on this opportunity, you will easily be left behind, further pushing you to irrelevancy in the online world.


Enhancing your digital strategy at every opportunity is one of the most essential actions to take in order to stay relevant in today’s market. With the shift towards mobile devices, creating a more optimized experience for mobile viewership is the key to keeping your business afloat.

If you’re looking for a digital marketing agency in Alaska, then we’re here to help! Get in touch with us today and supplement your marketing strategies with the best support from our services.