Fun fact… The top spot on Google receives 33% more traffic than any other ranking. Luckily, the Hype Digital Marketing team knows how to leverage a tool called ‘Google Adwords’ to boost a business’ rank score, skyrocketing it to the top of search results. Gain 33% more in potential customers searching for products or services. And, it’s all trackable.
Through Hype Digital’s comprehensive process of audit, strategize, build, and monitor, clients can achieve success through Google Adwords so businesses can focus on their bottom line. The Hype philosophy centers around communication and transparency; especially within the realm of pay-per-click advertising. Count on Hype to check in with a business on a regular basis to spot recap recent activity and spot any potential red flags.
Pay-per-click; PPC, Adwords — it all means the same thing. With a well-planned and executed Adwords campaign, clients can close the gap between organic Search Engine Optimization (SEO) customers and conversions without the competition finding them first. Hype Digital Marketing experts strategically build ads for Google that attract customers specific to a business, thus attracting the right customer. Even if that customer leaves, the Hype team can set up ads to “remarket” and hopefully draw the customer back.
Adwords accounts consist of a few crucial parts: campaigns, ad groups, ads, and keywords, and each is essential toward obtaining the top spot in paid Google search advertising. Strategizing is crucial, and the team at Hype Digital Marketing makes sure no steps are left out. What steps?
A static Adwords account is an account that is failing. Hype Digital Marketing uses data provided by Google, along with proprietary software, to make strategic changes to a client’s PPC campaign. More visibility equals more clicks, especially on mobile-driven devices. No matter the traffic; in-person or online, Hype uses ad extensions that make it easy for a business to increase their bottom line goals.
Common optimizations include:
Clients who can’t, or won’t, constantly monitor their Adwords accounts almost always fail to achieve their desired results. The Hype marketing team can take this burden from a business, relieving them from a potential loss of ROI and future activity. Keyword costs change regularly; losing a first-place spot takes away from an otherwise successful website.
