Pay Per
Click

Pay-Per-Click advertising, done right

Fun fact… The top spot on Google receives 33% more traffic than any other ranking. Luckily, the Hype Digital Marketing team knows how to leverage a tool called ‘Google Adwords’ to boost a business’ rank score, skyrocketing it to the top of search results. Gain 33% more in potential customers searching for products or services. And, it’s all trackable.

Helping Your Business

Stand Out.

Through Hype Digital’s comprehensive process of audit, strategize, build, and monitor, clients can achieve success through Google Adwords so businesses can focus on their bottom line. The Hype philosophy centers around communication and transparency; especially within the realm of pay-per-click advertising. Count on Hype to check in with a business on a regular basis to spot recap recent activity and spot any potential red flags.

Interested in learning more about pay per click advertising?

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Getting Technical — What is Pay-Per-Click advertising?

Pay-per-click; PPC, Adwords — it all means the same thing. With a well-planned and executed Adwords campaign, clients can close the gap between organic Search Engine Optimization (SEO) customers and conversions without the competition finding them first. Hype Digital Marketing experts strategically build ads for Google that attract customers specific to a business, thus attracting the right customer. Even if that customer leaves, the Hype team can set up ads to “remarket” and hopefully draw the customer back.

Building an Adwords Account

Adwords accounts consist of a few crucial parts: campaigns, ad groups, ads, and keywords, and each is essential toward obtaining the top spot in paid Google search advertising. Strategizing is crucial, and the team at Hype Digital Marketing makes sure no steps are left out. What steps?

  • Identify business goals, both static and fluid
  • Keyword identification and research
  • Creation of relevant copy to match keywords
  • Development of an adword strategy to match keywords and costs, and be alert to changes for pay-per-click; the Hype team uses proprietary software and machine learning to maintain cost-efficient methodology and to continually optimize a PPC campaign.”

Optimization Of Your Adwords Account:

A static Adwords account is an account that is failing. Hype Digital Marketing uses data provided by Google, along with proprietary software, to make strategic changes to a client’s PPC campaign. More visibility equals more clicks, especially on mobile-driven devices. No matter the traffic; in-person or online, Hype uses ad extensions that make it easy for a business to increase their bottom line goals.

Common optimizations include:

  • Call extensions
  • Review snippets
  • Location extensions
  • Sitelinks
  • Callout extensions
  • Expanded headlines
  • Fresh ad copy
  • Landing page generation
  • Keyword audits
  • Display ad design
  • Manual bid strategy

Constant monitoring yields PPC results

Clients who can’t, or won’t, constantly monitor their Adwords accounts almost always fail to achieve their desired results. The Hype marketing team can take this burden from a business, relieving them from a potential loss of ROI and future activity. Keyword costs change regularly; losing a first-place spot takes away from an otherwise successful website.

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