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Search Engine

Set Up for Success

Hype Digital Marketing builds websites with Search Engine Optimization (SEO) in mind, with a solid internal structure and keyword-rich content to maximize client success. It all comes down to a few elements; domain authority, keyword relevancy, and search engine visibility — keys toward building an effective, unique company digital marketing strategy.

How Hype Digital Marketing does


Hype team members are committed to understanding each business client’s goals, that’s why we ask for a review of a website, top to bottom, in order to achieve success. What is the strategy? Has a search of keywords been done? Talking SEO is much easier with all the information at hand.

Interested in learning more about search engine optimization?

Our Services

GETTING TECHNICAL — What is Search Engine Optimization

Web design is an essential element for effective SEO results, but it can fall short if not backed by a winning SEO strategy. The Hype Digital Marketing team uses an industry-leading WordPress architecture matched with themes and plugins that make Search Engine Optimization effective, and simple, for each client.

SEO starts with a website

The team here at Hype understands that designing SEO-friendly websites can be a complex and time-consuming task. It’s a puzzle, really, and that’s why businesses trust Hype Digital Marketing to find all the pieces and put them together in a comprehensive way that maximizes opportunities. Clients can be assured the Hype team will calibrate sites to help Google index based upon company goals. Once the site launches, Hype will help create a content marketing strategy for high-quality results.

On-Site SEO, Off-Site SEO — What’s the Difference?

Search Engine Optimization involves two main elements; on-site and off-site, and each are vital parts to a successful SEO strategy.

On-site SEO

On-site SEO is, in a nutshell, everything on a website; simple and complicated, right? The architecture of all websites is a term most business owners fear — the dreaded CODE. But fear not, as the Hype Digital Marketing team utilizes a WordPress tool through plugins, effective coding methodology — but simply and effectively, in a way Google and other search engines approve. Clean, simple, and keyword rich; that’s how high-ranking searches yield results.

On-Site SEO Optimizations May Include:

  • SEO-friendly Page Design
  • Page Redirects
  • URL Optimization
  • Site Map Indexing
  • New Page Content
  • Blogging
  • Optimized Navigation
  • Google Webmaster Setup
  • Google Analytics Integration

Off-site SEO

In addition to effective on-site website strategies, Hype team members can also take steps to develop an off-site plan as well. Off-site Search Engine Optimization is a culmination of all the locations necessary to build exposure, like social media, backlinks from other websites, business listings, and more. Hype Digital Marketing can help a company strategize websites that help, not hurt, a digital plan; the higher-quality the source, the better for business to increase domain authority and thus, a higher Google ranking.