Search Engine
Optimization

Setting You Up For SEO Success

Every website we build at Hype Digital Marketing is built with search engine optimization in mind. Whether its the onsite structure or the keyword-rich content, each project is refined for SEO success. It all comes down to a few things; domain authority, keyword relevancy, and search engine visibility. Each of these three items is key to building your companies strategy to search engine optimization.

How Hype Digital Marketing does

SEO

Before we start talking in depth SEO, we need to understand your business and goals. That is why we review your current websites SEO strategy and begin our keyword research ensuring top ranking search terms to push your products or services.

Interested in learning more about search engine optimization?

Our Services

LET’S GET TECHNICAL, TECHNICAL… SEARCH ENGINE OPTIMIZATION

Web design itself is essential in an SEO strategy, but it can still fall short if it isn’t backed by a winning on-site SEO strategy. Thit is why we use the industry-leading WordPress architecture matched with our themes and plugins to make search engine optimization effective and simple for all our clients.

SEO, It Starts On Your Website

We understand that it can be complex and time-consuming to design SEO friendly websites as well as come up with keyword rich content, and all the other pieces of the puzzle that is SEO. That is why our team at Hype Digital Marketing work to build you a site that optimizes search engine opportunities for your business. You’ll sleep easy knowing that each portion of your website is properly calibrated to help Google index your site and understand what you are trying to accomplish. After the site launches, we won’t just leave you high and dry, we will be there to help you with your content marketing strategy.

So On-Site SEO, Off-Site SEO… Whats the Difference?

When search engine optimization is involved, there are two main pieces; on-site SEO and off-site SEO. Each part of the SEO puzzle is vital to a successful search engine optimization strategy. That means, without a proper on-site SEO you cannot implement a decent off-site SEO strategy.

On-site SEO

On-site SEO is everything that is on your website, I know, crazy right? It does get a bit more complicated than that though. The architecture of your website which is the bones of it all, the dreaded… code. You’re in luck though, WordPress helps save time and money no more are the days of single line coding! When we design a site, we make sure the code is trimmed down to only the essentials, and the on-page design is built in a way that Google, and those other search engines, will approve.  We abide by the clean and simple look for websites, with this and a keyword rich content, you are more likely to rank in search results.

Common on-site SEO optimizations include:

  • SEO-friendly Page Design
  • Page Redirects
  • URL Optimization
  • Site Map Indexing
  • New Page Content
  • Blogging
  • Optimized Navigation
  • Google Webmaster Setup
  • Google Analytics Integration
  • and other visual content.

Off-site SEO

While we take care of the on-site strategy for your website, we can also begin your off-site SEO strategy. Off-site search engine optimization is a culmination of all the places you are trying to build exposure. This includes social media, backlinking from other websites, business listings and more. We can help you strategize helpful websites that you want linking back to your website. The higher quality the source, the better, because this increases your domain authority and that is one of the best ways to improve your Google ranking.

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