Yes, you need a designer!
As a small business owner, it’s hard to stay on top of the latest trends in web design. Between running your business and finding new customers, your expertise and priorities are elsewhere.
This busy schedule or a lack of funds often causes small businesses to have old websites. And when many businesses decide it’s time to upgrade their site, they DIY with the cheapest tools on the block. This can hurt not only your website but also your brand reputation.
The good news is that you can get a quicker turnaround and better value for your money with a web designer.
The importance of web design for small businesses
When someone wants to learn more about your company, the first thing they do is check out your website. Is it making a good impression or losing customers?
While web design may sound like a luxury, it’s really not. If you have a website, you need to hire a designer to build it properly. As a small business, you reap many rewards from a high-quality website.
1. Make a great first impression
You have 7 seconds to convince someone to stay on your website. If they’re confused, unimpressed, or suspicious, they’ll leave your site in just a few seconds.
You work hard to get traffic to your website. If you aren’t making a good first impression on your website, all the money you spend on sales and marketing goes down the drain.
“Good enough” isn’t good enough. You want to make a wow-worthy first impression with your customers and web design is the answer.
2. Build trust
Customers are more suspicious than ever before. Although you have a top-notch business, your website may not reflect that. And if customers don’t think you’re trustworthy within the first few seconds of seeing your site, you’ve lost their business forever.
Web designers are trained to use design, SEO, and psychological best practices to design your site. Designers build sites that not only look amazing, but that convince customers choose your brand over everyone else.
3. Search engine perks
Good design isn’t just for the human eye; it’s also great for the search engine bots crawling your site. If you want a better search engine position, you need web design.
Good design speeds up your site and encourages users to stay. These two indicators are very important to search engines, which will take it into account while ranking your site.
Getting the best design on a budget
When people hear “web design” they assume that it’s expensive. But that couldn’t be further from the truth! Web design doesn’t have to cost an arm and a leg.
Choose a web designer like Hype that will work with your budget and your goals. We can get the most out of your website without unnecessary bells and whistles.
When it’s time for your web design, collaborate with the designer on these best practices.
1. Visual-first approach
Customers don’t want to read a huge block of text. That’s why web designers take a visual-first approach.
We use just enough text to communicate meaning without overwhelming your customers. We work with you to minimize text and strategically place images and video.
2. Highlight calls to action
The call to action tells your customer what action they need to take next.
What do you want people to do on your site? Subscribe to your blog? Buy a product?
Whatever your goal is, a savvy web designer helps you highlight the desired action on each page. Good design naturally pulls customers through your website, ultimately compelling them to convert.
3. Simplify navigation
Web designers keep things simple. They’re a trusted, third-party expert who manages the needs of your customers, search engines, and your business.
By designing a navigation with 3 – 6 items at the most, your web designer improves the user experience, protects your budget, and gets more results.
The bottom line
Web design isn’t a luxury. It’s a common and affordable service that makes your business more relevant and trustworthy. Modern web design will reap so many benefits to your business, including more views and revenue.
Partner up with a trusted web designer like Hype to create your small business website for more results.