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The Real Reasons to Hire a Digital Marketing Agency in 2020

There is no doubt that digital marketing is crucial to any business these days. It takes advantage of the most powerful marketing tool available today: the Internet, and any business owner that fails to realize this is severely restricting their success.

This reality faces business owners with an important decision: whether to hire a digital marketing agency to tackle this side of the operation or to take on the responsibility themself. Let’s first go over the first choice.

Can I handle digital marketing on my own?

There’s nothing that explicitly forbids you from doing so, but this is not ideal for several reasons:

1. You might not be familiar with the many intricacies involved

Digital marketing is a very broad set of activities that have consist of multiple complex ideas. Would you even know where to begin? The likely answer is no, which means you will have to invest time and energy in learning everything you have to know.

2. You will have to spend resources on maintaining your “expertise”

At the same time, the concepts involved in digital marketing are always evolving. What was considered best practices from a few years ago no longer apply today, so any knowledge you develop will need to be constantly updated to ensure its relevance.

3. You limit your ability to manage other important aspects of your business

You simply can’t spread yourself too thin. As a business owner, you’d be better off positioned at the helm of your operation rather than focusing on just one aspect of it.

The Alternative: Hiring a Digital Marketing Agency

Now, compare all of that to hiring a digital marketing agency. You eliminate the risks that are outlined above, and you gain several benefits as well. These include:

1. They offer an outsider’s perspective

A digital marketing agency will inject a fresh set of eyes into the overall picture. This can mean that any biases you have regarding marketing are effectively overcome, allowing you to develop innovative approaches that could spell your success in the long run.

2. They can tell you what works and what doesn’t

Working with an outsider gives you access to all their past experiences as well. They will have a better understanding of what works and what doesn’t for businesses similar to yours, giving you the ability to maximize your marketing strategies’ potential.

3. They are knowledgeable of the latest trends

The digital marketing agency landscape is fiercely competitive. Each agency has to keep up with the latest trends in order to stay competitive, which means hiring one gives you access to this knowledge instantly.

4. They provide a scalable service

One of the best reasons to outsource your digital marketing practices to another company is that it’s simply more cost-effective to do so. You can pay for exactly the services you need and to the extent that you require, allowing you to scale up only when necessary.


As you can see, hiring a digital marketing agency is the more sensible choice all around. It gives you the expertise you need to reach your marketing goals, and the flexibility to meet those goals in the most optimal way.

We’re one of the best digital marketing companies in Anchorage, AK, and we’d be happy to help your business grow towards its goals. Get in touch with us today to find out how we can make that happen.