To-Do’s In The Time Of Coronavirus:
With many businesses now faced with the harsh reality brought about by COVID-19, advertising on the Internet or elsewhere requires a few changes that are different from the usual practices. These are challenging times, after all, and to avoid appearing tone-deaf to the present situation, your business has to be considerate of what’s at stake—not just for yourself, but for the public in general.
In this article, we’ll provide you with a few rules you need to abide by in order to keep your digital marketing strategies in line with current times. Doing so will allow you to continue to reach your customers and provide them with the value that they seek amidst all this uncertainty.
Rule #1: – Highlight how your business is addressing the current situation
Regardless of your industry, it’s very likely that your business has been affected by the threat of Coronavirus. Your employees might have been forced to stay home, your suppliers may have diminishing stocks, and your customers are further from you than they’ve ever been.
Incorporate your own story in your digital marketing practices. Let people know to what extent your business has been affected, and what measures you have taken to address these issues. It’s about providing transparency to the public and letting them know that you are doing what you can to manage the situation.
Rule 2: Follow the local policies that apply to your business
This threat has called for many governments to implement extreme measures to keep the virus at bay. While some have been successful in doing so, many are still struggling to take control of the situation.
Do not make this worse by contributing to the problem. Instead, limit whatever functions you can to what you are permitted to do, and make sure you communicate this information to your customers so that they know what they can expect from your business.
Rule #3: Lend your support to the relief effort and other organizations
As a business owner, you are in a position to help others. You have access to resources that many others might not. Use these to your advantage by letting others do the same. It might take a bit of modification to allow your business to provide for others’ needs, but doing so will mean that you can play an important role in addressing this crisis.
This might not appear as a traditional way of marketing, but the help you provide will go a long way in cementing your reputation as a valuable member of the community. You may even go as far as sharing your good deeds over the Internet, but make sure you show gratitude to the people who pitched in and provide information on how others can join in on the effort as well.
It might not seem like a good idea for digital marketing given the spreading pandemic, but this isn’t the case. In fact, now is the perfect time to spread more information to your customers, provided you offer them relevant material that they can benefit from.
We one of the best marketing companies in Anchorage, AK. If you need more advice on how to deal with this Coronavirus situation or to ramp up your web design, get in touch with us today. We’ll be happy to help you out.