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Advertisements are a great way to get a business off the ground if you have the financial capability. What kind of ads are you running for your business? There are many different types of advertisements that a company can incorporate to boost the views of a product or service. One method that has proven very helpful to organizations is PPC ads. But what the heck are those? Take a look at what a PPC ad is and how proper ad management can grow conversions for business.

The Truth About PPC Ad Management

PPC is the short version of Pay Per Click. Self-explanatory eh? It is much more complicated than that though. To be more specific, you are paying search engines like Google, Bing, and YouTube to display your ads whenever a person types in a particular keyword or phrase. The best part is: you only pay them when someone clicks on your ad. Some key phrases you may want your ads to display are highly sought after, so the cost for different keywords tends to fluctuate.

Having a proper PPC ad strategy is very valuable in boosting conversions for your business because the number of people using internet search engines to answer their questions is growing year after year. Smart Insights says that Google alone has 3.5 billion searches per year, with 1.2 trillion searches per year worldwide! That is a lot of opportunities potentially being left on the table.

Planning out which keywords you want to use is half the battle in PPC ad management. It’s an important part of the process because you must predict what a customer is looking for when they type in the keywords or phrases. In other words, you must predict user intent per keyword. Who knew marketing involved being a psychic right? Not only that, you must have worth-while content for them to reach when they click the ad in the first place. If you are serious about a successful PPC campaign and still do not really understand what it is, then you may need to reach out to a digital marketing firm such as Hype Digital Marketing to help you get on the right path.

Picking the Right Keywords and Content for PPC Ads

To master this ad management game, you must put yourself into the mind of a consumer. To help make that easier, you can group user intent into a couple of categories: awareness/knowledge search and buying/converting. Maybe you are an informational site that aims to grow users by providing excellent and unique informational content. Then you will want to rank for the awareness and knowledge type keywords. (Ex: PPC ad statistics or PPC ad success)

Once you have picked the right keywords, where is your ad going to when the customer clicks on it? What does the landing page look like? If your ad draws in a customer to click, they go to the landing page, and the content isn’t appropriate, you waste your money because the customer will not convert. The second half of the battle with PPC ads is making sure the content you direct your clickers to is worthwhile and has an appropriate sales funnel for them to follow and convert. A digital marketing firm would be able to help you out with this process as well.

Are PPC Ads Right for You?

PPC ads can be an excellent step for businesses to shine some spotlight on what they are selling and target the right customers at the same time. The entire process has been over-simplified, and a lot of work goes into picking the right keywords, knowing how much to spend on them, having worthwhile content and the right sales funnel. It could be helpful for you to seek out the help of an Ad Management team or digital marketing firm that knows the ins and outs of what works and what doesn’t that can direct your PPC ad campaign with success it just so happens you’re  on the right website – you don’t want to throw away your money on a poorly planned campaign.